Our purpose
Our purpose is bringing Value to Life – for our people, customers and community. We offer our people opportunities to grow, contribute, and build successful careers in retail, and empower them to make a real difference in the lives of our customers and communities.
Phadima Culture & Belonging
We are a values-driven workplace. Our CRISP values are Courage, Respect, Integrity, Simplicity, and Performance and they are embraced and woven into everything we do. We actively focus on diversity, equity, inclusion and belonging, because when you feel supported, you can thrive. Our Phadimas are collaborative -, working together towards our shared goals.
To empower every employee with growth opportunities, meaningful work, and a supportive, family-focused culture.
Phadima Stories
Purpose driven work & impact
Bringing Value to Life means making a meaningful contribution to customers, employees and community. Through Ububele, our CSI programme, we focus on spreading kindness and generosity through Phadima volunteerism and community involvement. Giving back is at the core of everything we do.
Learn about Ububele
Be part of a company that values both purpose, people and performance!