Ackermans continues to shine as a leading South African fashion retailer. Recently honoured with two prestigious titles at the 2023/2024 Ask Afrika Icon Brands Awards, the brand clinched the top spot in both the Children’s Clothes and Women’s Clothes/Accessories categories, solidifying its position as a trusted choice for South African consumers.
The Icon Brands results are derived from the Target Group Index (TGI) Survey, South Africa’s largest survey of its kind. This survey covers 18 sectors, hundreds of product categories, and thousands of brands. Conducted by the reputable research firm Ask Afrika, this strategic survey collects detailed usage and attitude data. This comprehensive study then analyses data from 24,760 consumers, representing over 28 million adult South Africans.
A Strong Foundation in Consumer Trust
“Our customers mean the world to us and being voted the winner in the Children’s Clothes and Women’s Clothes/Accessories categories is an incredible honour. This achievement highlights the trust and loyalty that South African consumers place in Ackermans. It is their continuous support and belief in our brand that drives us to excel,” says Bronwyn Pretorius, the Chief Executive of Marketing.
Our success is a testament to our unwavering commitment to providing quality and affordable fashion for the entire family. By consistently meeting our customers’ needs and preferences, we have cultivated deep loyalty. This achievement reinforces our status as a leading value fashion retailer in South Africa.
Moreover, the awards signify more than just market success; they represent our promise to our customers to maintain the high standards of quality, affordability, and excellent customer service that have defined us for over a century. We are honoured and motivated to continue this journey of trust and loyalty.
A Bright Future Ahead
Pretorius continues, “As we look to the future and anticipate more successes, we are dedicated to building on this achievement and further strengthening our position as a beloved and trusted brand in the market.”
For over a century, we have been part of the South African fabric, understanding our customers’ unique aspirations and lifestyles. Our extensive store network and online presence make us easily accessible to shoppers nationwide. We are committed to expanding our reach even further, ensuring that every South African has access to our affordable and high-quality fashion.
Innovation and adaptation are key to our strategy moving forward. We are continuously exploring new ways to enhance the shopping experience, whether through our user-friendly online platform or by introducing new, exciting product lines that reflect the latest trends. Our goal is to stay ahead of the curve, offering our customers the best in fashion and value.
A Commitment to Excellence
Beyond offering exceptional products, we have built a foundation on trust, reliability, and innovation. Our devotion to excellence is reflected in our continuous efforts to understand our customers and adapt to changing trends and preferences while staying true to our core values.
“Our customers have been at the heart of our story for over 100 years. We understand the pressure on their pockets, and we know that every cent counts. This recognition characterises our unwavering dedication to customer satisfaction, loyalty, and bringing value to life,” concludes Pretorius.
