How much do you love yourself? Do you embrace your imperfections and love every little bump, bulge, and dimple of the unique body you were given? We know it’s not always easy, so this February, Ackermans wants to celebrate and encourage self-love.
Our newest lingerie campaign, SELF LOVE LOOKS LIKE THIS is aimed at empowering women and pushing forward the normal standard of what is considered beautiful. Whatever your shape, size, colour or form, we want you to love every part of who you are and every inch of your body.
Our campaign models were purposefully selected as real women who have conquered challenges to accept and love their own beautifully unique bodies. Each of their bodies speaks of a journey of hope and resilience that shows that every woman’s body has its own incredible story. That’s why we want to celebrate the power and perfection of every single woman.
By embracing their bodies and showing off Ackermans’ stunning new lingerie, they are a wonderful example of what self-love looks like. We also had the privilege to ask them a few questions about what self-love meant to them, how they’ve overcome their personal obstacles and how they continue to work on it daily.
WHAT DOES SELF-LOVE MEAN TO YOU?
Phillis: Self-love to me means being comfortable in my own skin. It also means being true to myself and understanding that there is no-one else like me.
HOW DO YOU MINDFULLY WORK ON LOVING YOURSELF AND YOUR BODY MORE?
Carmen: I recently discover meditation. What a world of difference that made in my life. The gym also became one of my favourite places to go to.
Bianca: I do daily meditation, “quiet time” and regular introspection.
WHAT GIVES YOU CONFIDENCE IF YOU NEED IT? ANY HABITS OR TIPS?
Carmen: Meditation 😊 And by playing my favourite song!
WHAT CHALLENGES HAVE YOU HAD TO OVERCOME TO BE COMFORTABLE IN YOUR OWN BODY?
Amanda: I had to overcome my vitiligo because people were teasing me about my marks. I had to accept and love myself.
Carmen: I struggled a lot with self-doubt and a lot of insecurities that were not mine but insecurities that were fed to me as a child and a young adult. I’ve had to learn how to let those disappear. I had to learn how to listen to myself.
IN A PERFECT WORLD, WHAT WOULD SELF-LOVE LOOK LIKE?
Phillis: Self-love would look like self-awareness, confidence and everyone getting to a point where they don’t feel the need to conform to unrealistic social standards.
WHAT DO YOU THINK IS THE BIGGEST OBSTACLE OUT THERE FOR WOMEN TO LOVE AND ACCEPT THEIR OWN BODIES?
Georgia: Comparison, which is exacerbated by the constant presence of unrealistic beauty standards spread by social media.
Phillis: Definitely social media, it’s very easy to compare yourself with other people online because of content consumption. Another obstacle is comparing yourself to other people and letting them dictate what your standard of beauty should be.
Bianca: The biggest obstacles are people’s opinions, and the media’s opinions. The “boxed” definition of beauty and now others (who don’t even matter) hold you to certain beauty standards.
WHAT DO YOU DO WHEN SOMEONE MAKES NEGATIVE COMMENTS ABOUT YOU?
Carmen: That’s not my business, that’s theirs. I really don’t bother with negative comments.
WHAT IS YOUR FAVOURITE THING ABOUT WOMEN?
Amanda: It’s when I’m connecting with other women, talking, dancing, enjoying time spent together and making each other strong.
HOW DO YOU THINK WOMEN CAN EMPOWER EACH OTHER TO BE MORE CONFIDENT?
Bianca: Drop the negativity. Stop always comparing yourself to other women and just do you.
WHAT MESSAGE WOULD YOU GIVE YOUNG WOMEN ABOUT THEIR BODIES?
Georgia: It’s important to accept yourself and who you are. Confidence is so much more attractive than physical beauty. Loving and respecting yourself, change the way you look.
ANY FINAL MESSAGE ABOUT SELF-LOVE YOU WOULD LIKE TO SHARE TO EMPOWER SA WOMEN?
Phillis: Focus your energy towards loving yourself, learning about yourself and learning to enjoy your company because at the end of the day you only have you to back to. So, understand that person clearly, so that you are not moved or misguided by other people.
Amanda: Never let anyone tell you how you must feel about yourself.
We hope that their bravery will be an inspiration for all women to love and appreciate their bodies with confidence and style, and to shatter stereotypes.
Ackermans has always prioritised comfort with style when designing our range of lingerie, as we believe confidence comes from being comfortable and feeling good when wearing lingerie in the perfect fit.
With sizes up to G-cup on selected styles, and a wide range of bra shapes available, show yourself some love and get 40 off when you shop any 2-pack bras in-store. You deserve to treat yourself.