We’ve all been there: the dreaded lingerie rut. If you’re like most women, your underwear drawer is likely stuffed to the brim with a mishmash of underwear you’ve collected your whole life, a collection that consists of a few stray pairs from high school, that go-to nude bra you swear you’ll never get rid of and an array of thongs and boyshorts that have definitely been outworn.
Despite all this, you hardly stray from your most worn neutral pieces. Sound like you? Us too!
But it’s time to give those old nude bras a rest (which let’s be honest; you’ve probably had for years) and work some much-needed colour therapy into your underwear drawer with our new range of Perfect Fit lingerie, now in sizes up to G-cup.
Right now, your mood is a little up and down, right?! Well, we are here to tell you there is an undeniable link between colour and emotion… and choosing the best brights from your underwear drawer has the power to lift more than just your bottom, but your spirits too.
Still not convinced? Here are our top 5 reasons to add a splash of colour to your underwear drawer this spring!
The season of the spring clean
Take advantage of the “spring cleaning” mindset and get to it! There’s no better time to clear out the clutter, clean out those closets and move on to a better (and brighter) future. Seize the day! Odds are you have at least one nude bra that’s got to go — and what’s the best part about throwing old stuff out? Replacing it with new stuff! Why not opt for a cute colour when you replace it?
It’s on-trend to show a little peek of lingerie
We’re definitely not one to shy away from showing a little peek of your bra underneath your favourite tank or blouse (why wouldn’t you when they look this good?) and it just so happens this look is #trending – thank you noughties comeback trends.
It’s also a great way to incorporate colourful pieces into your outfit rotation. Not super comfortable heading into the office in hot pink? Instead, flaunt your colour underneath! Not everything has to be a show for others — some things you can do just because it makes you feel happy, and no one else needs to know.
Looking for ways to add small pops of colour into your usual neutral look, but not sure how? Colourful bras are great pieces to show underneath or through a loose, flowy blouse. Think of it as a part of your outfit, an accent colour that adds a little flair to your look. Don’t be afraid to show a little skin (or a pop of colour) as the weather heats up.
Colour me happy!
Colour is vastly inspirational and can positively impact the way we think, feel or even make decisions. A study found that 90% of a consumer’s first impression of a garment is made up of colour alone. That’s a lot! In fact, colour can be a catalyst for being comfortable in one’s skin and can influence not only how people see you but how you see yourself.
So before you reach for a certain colour on your next shop, try to understand what it sparks in you, how the colour makes you feel! For example emerald green can help you feel more centred and balanced, while marigold can make you feel more creative and joyful. Empower yourself with your colour. Instead of your espresso this morning, maybe you just need to kick-start your day with a double dose of marigold. And now you can get two with our 2-pack T-shirt bras from 139.95, in sizes up to DD-cup.
Confidence starts at the first layer
Life is full of enough routines (can we get an amen?). Instead of reaching for the mundane every morning, consider shaking things up with some bright new pieces that will upgrade your morning routine. Just like picking out a good outfit can make you feel confident and inspired, reaching into your underwear drawer can do the same.
It’s time to spice things up in feel-good fits with options like our multiway bra in emerald green or the classic T-shirt bra in marigold! Breezy, ultra-feminine and on-trend – add pieces that have those extra details that make them anything but basic.
Get more of what you love for less.
We are so excited to have a bunch of new colours for spring and summer. And while our colour ways may have changed, our lingerie is still at the same iconic prices you know and love! Spring cleaning have you inspired to replace more than one piece? You’re in luck — our 2-pack deals will help you get a double dose of colour from 139.95. Oh, and save you money too.
Get your hands on and bodies into the lingerie you deserve! Head to any of our Ackermans stores and find the perfect piece you’re looking for. Whether it’s the everyday T-shirt bra, the famous balconette bra, the multifunctional multiway bra or the non-padded underwire bra, whatever your fit, we’ve got you – in a range of colours and styles to boost your mood.